SEE YOUR NAME IN LIGHTS

Opera Saratoga offers a dynamic range of sponsorship opportunities designed to connect your company with a highly engaged and desirable audience. Our patrons span a seven-county service region in New York and extend to opera lovers around the world. Whether your objectives include increasing marketing visibility, strengthening brand awareness, entertaining clients, engaging employees, or supporting meaningful community philanthropy, a partnership with Opera Saratoga delivers measurable value.

For 2026, we are pleased to offer two impactful ways to align your brand with Opera Saratoga. Program Advertising in our 2026 Summer Festival Program Book begins at $350 and offers targeted exposure to our audience, while Corporate Sponsorships, starting at $2,500, provide enhanced recognition across multiple platforms and throughout the season.

2026 SUMMER FESTIVAL PROGRAM ADVERTISING

Opera Saratoga launches the Saratoga summer season with a concentrated repertory festival featuring more than 20 performances, offering sustained, high-visibility exposure for your company. This season’s core productions include My Fair Lady, The Elixir of Love, the world premiere of Drift, and Happy End, a co-production with The Glimmerglass Festival.

For the third consecutive year, all mainstage productions run June 20–28 at Universal Preservation Hall in downtown Saratoga Springs. The festival is complemented by a diverse lineup of special events extending brand exposure over six weeks, including two FREE family performances, cabaret performances at The Mansion of Saratoga, a gala at the Hall of Springs, and Festival Artist Portrait Concerts at Saratoga Arts. Special events take place May 20–June 19.

The scope and reach of the 2026 Summer Festival create a powerful marketing opportunity. During the festival, audiences receive a complimentary, full-color 8.5” x 11” Souvenir Program Book, professionally designed and printed on high-quality paper. With distribution to over 10,000 households, your advertisement will reach an engaged, affluent audience and benefit from repeated exposure.

Often kept as a keepsake, the Program Book delivers long-term visibility well beyond the performance dates—making it one of the most cost-effective advertising opportunities of the season.

Program Advertising starts at just $350. Space is limited and available on a first-come, first-served basis.

Reservation deadline: February 15, 2026│Art submission deadline: March 15, 2026

1/8 Page: $350

¼ Page: $500

½ Page: $1,000

Full Page: $1,500

Inside Cover (two available): $1,750

Back Cover (one available): $2,000

For further information, or to reserve your slot in our 2026 Souvenir Program Book, contact us at 518.584.6018 or info@operasaratoga.org.

SPONSORSHIP

Support the arts. Elevate your brand. Strengthen our region.

By partnering with Opera Saratoga, your company helps sustain exceptional live performance, support artists, and ensure access to the arts for audiences of all ages—while receiving meaningful recognition and engagement opportunities throughout the Summer Festival and beyond.

Corporate Sponsor - $2,500 +

Non-deductible value of benefits, if all used: $1,000

SUMMER FESTIVAL BENEFITS

Four (4) tickets to your choice of festival events
One quarter page advertisement in our Summer Festival Program
Company name listed in the Summer Festival Program
Corporate Discount Program – 20% discount on Festival tickets for all of your employees

This level offers a meaningful entry point for companies committed to supporting the arts while enjoying valuable visibility and employee engagement.

Special Event Sponsor - $5,000 +

Non-deductible value of benefits (if all used): $1,500

Be recognized as a principal sponsor of one of Opera Saratoga’s most beloved and accessible events:

Sponsor One of the Following:

SOMETHING WONDERFUL: Rodgers & Hammerstein at the Mansion
(Two performances | May 31 | The Mansion of Saratoga)
Festival Artist Portrait Concerts
(Four performances | May 20, 27; June 3, 10 | Saratoga Arts)
Family Show
(Two performances | Free for children | June 20 & 23)

Summer Festival Benefits

Four (4) tickets to your sponsored event
Logo placement on the Program page for your sponsored event
Recognition as Event Sponsor across all related marketing and media
Half-page advertisement in the Summer Festival Program
Company name listed in the Program
Corporate Discount Program: 20% discount on Festival tickets for all employees

Web Exposure

Logo and corporate listing on the Corporate Partners Page
Listing on the Gala Page and Sponsored Event Page (if applicable)

At the Gala

Two (2) complimentary Gala tickets (June 4, Hall of Springs)
Logo placement on printed and emailed Gala invitations
Acknowledgment in the Gala audio-visual presentation
Verbal recognition during the event

2026 PRODUCTION SPONSOR – Drift or Happy End - $10,000 +

Non-deductible value of benefits (if all used): $2,900

Support bold storytelling and artistic innovation by sponsoring a full-scale production.

Principal Sponsorship of:

DRIFT – World premiere
(June 21 & 26 | Universal Preservation Hall)
HAPPY END – Co-production with The Glimmerglass Festival
(May 28 & 30 | Universal Preservation Hall)

Summer Festival Benefits

Four (4) tickets to your sponsored production
Logo placement on the Program page for your production
Recognition as Production Sponsor across all marketing and media
Supertitle recognition before all Festival productions
Full-page advertisement in the Summer Festival Program
VIP Concierge Ticketing for all Opera Saratoga events
Corporate Discount Program: 20% discount on all Festival tickets for employees

Web Exposure